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10 Apr 2018  |   New daily drama for Durban - great news for the local film industry

A gripping new television daily drama, ‘Imbewu: The Seed’, commissioned by e.tv, which is being shot entirely in Durban, has been hailed as yet another major milestone towards fulfilling eThekwini’s vision of becoming a ‘Film City’.

The production has started to bring the significant economic benefits to the City’s film industry as 120 jobs (80 crew and 40 cast members) have been created including a large number of trainees, which are a combination of graduates and final year students from AFDA Film School and Durban University of Technology.  Of the 120 people employed, 110  (or 91%) are from Durban and surrounds

“Imbewu: The Seed” is produced by Grapevine Productions a joint venture between Anant Singh’s Videovision Entertainment, Duma Ndlovu’s Word Of Mouth Pictures and Leleti Khumalo’s Luyks Productions. 

This drama has also opened employment opportunities for other sectors such as catering, equipment hire and security.

Imbewu will premiere on 16 April and will air five days a week from Monday to Friday on e.tv from 21:30 to 22h00. It is a story about two families from different cultural backgrounds – one being African and the other an Indian family.

e.tv Head of local productions, Ziyanda Mngomezulu is confident viewers will love what they see on Imbewu: The Seed. “One of e.tv's commitments in 2018 is to invest in provinces beyond Gauteng. KwaZulu-Natal is the country’s fastest-growing province with a strong focus on the entertainment industry. We are honoured to be partnering with film, television and theatre greats in Anant Singh, Duma Ndlovu and Leleti Khumalo, from the newly formed Grapevine Productions, and look forward to presenting viewers with a fresh reflection of KZN that is all encompassing,” says Mngomezulu.

The drama’s studios are situated in the heart of Durban and the series exteriors are being shot at on location in Chatsworth, Mbumbulu and uMlazi with the aim of showcasing the Durban’s culture and lifestyle, its people and places.

“We wanted to tell authentic stories about people in Durban, and it’s rich and colourful diversity,” says Durban born and bred Leleti Khumalo. “And how better to do that than right here in our vibrant City, on iconic and recognisable locations and employing local people as cast and crew.”

Toni Monty who Heads the Durban Film Office within the Municipality’s Economic Development and Investment Promotion Unit said: “This latest production in Durban will certainly help support our positioning of Durban as a film and television production hub.”

Monty said this is another big production to be established in eThekwini after “uZalo” - a highly successful telenovela featuring on SABC, which created a number of opportunities for local film industry when it first hit the screens four years back. She added that “Imbewu” will create further opportunities for employment and film development in the City.

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